Offset lithography is one of the most common methods of creating printed material. Common applications include: newspapers, magazines, brochures, stationery and books.
Today, offset printing is gaining popularity in flexible packaging. Previously, the technology was regarded as too expensive to produce packaging of varying repeats – a must in flexible packaging. However, advances in variable sleeve offset have removed this barrier and web offset is gaining momentum as a cost-effective alternative to flexo and gravure printing technologies.